You met Alli Wesson, my personal chef character (from the “Dinner is Served” culinary mystery series I am writing) when she dropped by for an interview. She is quite a character, so to speak!
Anyway, Alli and I were talking about how we’re going to develop a marketing plan for the “Dinner is Served” series. One thing that occurred to me, and Alli just loved it, was to start a Twitter following of her recipes. That is such the hot thing these days among foodies.
So I set up a Twitter account. Follow me there @good2tweat. I promise some cooking tips, food facts, and recipes in miniature. Additionally, I have a food blog, "Parsley, Sage, and Rosemary Time" at www.sharonarthurmoore.blogspot.com. If you go to the food blog, take the garlic quiz.
I ordered Eat Tweet: 1,020 Recipe Gems (Maureen Evans), and I follow Maureen on Twitter. She is amazing! She does unusual stuff, complicated recipes, even ethnic ones and she does it in 140 characters or fewer. That includes spaces and punctuation by the way. To show you what I mean, here is a recipe from Alli that appears in Prime Rib and Punishment, the book I am currently writing:
Savory Butter: Pulse n mini fd proc .5cbutter/3T bell pep/1grn onion/1clv garlic.
Sprd bread or Portobello shrooms n grill. Srv 1T on cookd meat.
Alli and I are going to tweet some recipes to those of you who like word puzzles AND cooking! Look for me on Twitter now @good2tweat and you will find cooking tips, recipes, and food facts accumulating.
Whether you like to cook or not, you may have friends who do. Let them in on Twitter recipes. Build up my traffic for that Twitter account! Retweet me to all your friends.
I gotta admit that I am having trouble with getting my head around how much marketing we are expected to do for our books. I get it that budgets are tight, and I get it that NO ONE cares more about my books doing well than I do. Still. More on marketing in a later column.