Maintaining the momentum to post day after day, month after
month, year after year is daunting. Good intentions slide away. I have been
tweeting, from my first account, since 2011. Yet, it wasn’t until 2014 that I
was consistently tweeting (from three accounts at that point). Like all of us,
I let pieces of my platform rise and fall depending upon what was happening in
my life.
I realized that I had to be consistent if I were going to
build my follower base, and I had to provide content they would want to read and
retweet. So that’s when I got serious, and like the newly converted, I became an
advocate for Twitter and blogging.
It paid off. While my numbers are not in the tens of
thousands, across my three Twitter accounts, I connect with almost 10,000
followers. I have seen my page views for my three blogs rise to more than 3000
per month with me blogging just once a week. If I put up more content, I’ll bet
I’d get even more page views.
Name recognition is what it’s about. Do I sell a bazillion
books? Nope. Can I trace book sales to my tweets and blog posts? Nope. But I
know me as a reader. If I know the name, have seen it a lot, I am more inclined
to buy that book. Just ask Dan Brown and Stephen King if that name thing isn’t
working for them.
So, how did I turn the corner on consistency? I came up with
a system. I’ve already described parts of it:
1)
I create two or three tweets for each blog post
(which I can use on Facebook, too).
2)
I collect content of interest to my followers by
reading news items/articles and create tweets from them. One article easily
equals five or more tweets.
3)
When making tweets about your book and how to
buy, think of the tweet as a tiny book hook. Engage, intrigue, question,
provoke so they click on the link.
4)
I retweet others, follow back those who fit my
Twitter focus, and use hashtags to bring attention to my content.
5)
I arrange each day’s tweets in advance (I can do
several days at once) and divide the list into two or three segments for
tweeting at different times of the day.
6)
I attend Twitter parties like @StoryDam on
Thursday evenings which allows me to share blog posts and interact with people who
are also attending.
7)
Create your own Twitter party and invite people
to attend. For example, “You’re
invited to a Twitter #mysterywritersparty Weds. 6-7pm MST. Bring
questions/ideas/blog posts. Topic: Murder weapons you’ve used” That’s a
commitment you are making, but ask some other mystery writers to co-sponsor it
with you.
8)
I go back into my other two accounts and
re-tweet my other accounts. My three alternate tweets about a blog post now I
have been tweeted two more times. 3 tweets is multiplied as in the table below.
G2T = @Good2Tweat; RR = @RomanceRighter; RG = @RiverGlynn
|
Tweet A version
Morning post
|
Tweet B version
Mid-Day post
|
Tweet C version
Evening post
|
|
G2T; RT by RR/RG
RR; RT by G2T/RG
RG; RT by G2T/RR
|
G2T; RT by RR/RG
RR; RT by G2T/RG
RG; RT by G2T/RR
|
G2T; RT by RR/RG
RR; RT by G2T/RG
RG; RT by G2T/RR
|
Not even close to all your followers are on at the time
you’re posting, so when I post three times a day, one tweet gets 27 chances for
viewing. It’s the multiplicative effect. But, if you only have one Twitter
account, you are still posting the link to your blog three times. Three is
good! And if you’re using hashtags, someone else is helping you by re-tweeting.
Some Tweeps use services like HootSuite to schedule and post
their tweets. That doesn’t work for me. I want to interact with my followers
when I see an interesting post or I find things I want to re-tweet. Since I’m
at the site anyway doing those things, I can find the 8 seconds per tweet it
takes me to put them up.
Well, I’m done talking about Twitter. I hope this series has
helped you to navigate the system you may have been avoiding. Remember, you
only have to spend as much time as you allocate. Set that timer and tweet away!
