Thursday, April 25, 2013

Virtual Book Launch

I’ve been attending as many on-line Virtual Book Launch Events as I can fit into my schedule. Who knew there was such a thing? Certainly I did not until the magic happened, and with book contracts and promotion expectations, I was thrust into the midst of figuring it out.

On-line author friends from my various FB writing groups have been very generous with their advice, feedback, and suggestions. I am grateful to them. Three in particular stand out as great events and especially helpful authors: Tonya Kappes, Raeann Blake, and Debra Parmley.

One realization I came to was that writing is such a solitary pursuit, but a book launch is a celebratory sharing. People want to be part of that energy!

I made note of what each of the virtual book launches included. Here’s what I found. Features that were the same in each of the events were:
         Cover art
         Book blurb
         Purchase info
         Links to author pages of various sorts
         Giveaways (often run by
         Tweet, post, share to win prizes
         Video or audio links 
         Book trailers for own/others’ books)
         Pictures of the era/theme

Some of the virtual launches included:
         Trivia of the era/book/theme
         Pictures of foods, sometimes recipes
         Opportunity to be named in a book/vote on character name
         Links to free stuff on your site--bookmark, excerpts, etc.

Here is the tentative plan I have drafted for the virtual book release of Mission Impastable by Oak Tree Press. I will have the event one week after the release to ensure the book is available. That’s just a little insurance policy decision!

Plan a Facebook Event and invite people from my on-line writing and cooking groups. This is several thousand people. FB will track invitations and acceptances. I am planning a four-hour event. The book cover and buy button will be prominent, as will be the book blurb. Post a link my web page, blog, and Twitter account.

1)   Tell invitees to bring cream cheese, chutney, and crackers with them. Post a recipe for a quick appetizer to munch on throughout the event.
2)   Start the event with the book trailer for Mission Impastable and run it once every hour of the event.
3)   Provide links to YouTube cooking videos I made.
4)   Provide links to YouTube videos of short mystery stories spaced throughout the event hours.
5)   Provide link to YouTube cooking videos I follow.
6)   Post recipes from the book and accompanying pictures throughout the event hours.
7)   Share pictures from my Pinterest board of what characters look like.
8)   Post pictures of Phoenix and Glendale, AZ throughout the event hours.
9)   Give away free books, recipe cards, and cooking gadgets.
10) Post fun food facts, kitchen gadget reviews, and provocative statements about the book content.
11)  Post a link to an excerpt for the second book in the series.
12)  Post a link to a book club guide for Mission Impastable and an offer for me to participate via Skype or in person.

So that is my plan right now. I intend to revisit it and expand the plan if I see a glaring omission that will impact the event. Want to come? I don’t think it’s a mystery at all why my book will be nicely launched!


  1. Replies
    1. Thanks. I have been working on this for a while. I need to figure it out. I think I have a start. lol

  2. If you want real books to give away, I'd do it more than one week after the book is available. Waiting for books can be unnerving. I've never done one quite like yours. Sounds exciting. I've only done tours where I've gone from one blog to another. I'm anxious to here how yours goes. Be sure to invite me.

  3. These are great tips. I'm copying them to use for my next event.

    1. Gee, Nancy. Coming from you, that is quite the compliment. Thanks so much for reading and commenting!

  4. Great ideas! You've put a lot of thought into this.

  5. I have, Rob, and will continue to refine my plans. Learn from the best is my motto, and then go beyond. Thanks for coming by and commenting!