Members of both my critique groups have asked how I can be spending so much time on building my author platform? “Aren’t you losing writing time?”
Yes, indeed, I am. I try to keep up with two blogs, two Twitter accounts, a website, and two Facebook pages. Social Media Networking, indeed! I hardly ever see real people. Mostly my day is spent with virtual “friends” and “followers”. I am losing big writing time as I prepare blogs, tweet, and FB postings.
I post (mostly) on this, my writing blog, on Tuesdays and Thursdays. On Monday, Wednesday, and Friday I post on my foodie blog (www.sharonarthurmoore.blogspot.com). I try to write one or two of these articles a day so I have a storehouse to pick from when it is time to post. Then I must replenish the stock.
Everyday I post on Twitter accounts @RomanceRighter (where I give relationship advice and share links to relationship articles among other things) and @good2tweat (recipes, links to food articles, food quotes, etc.). I keep a tweets page for each account minimized on my desktop so I can post something every hour or so throughout the day. That keeps my name floating around so no matter what time someone signs on, I am there.
On Facebook, I have a personal page and a fan page. Truly, if I could figure out how to do it, I would eliminate the personal page and just do the fan page. That would be more in line with my writing goals, and it would have a sharper focus. Most of my posts there are to drive people to my Twitter accounts or my blogs.
Except for Twitter, I don’t post much, if at all, on weekends. I give myself that time off. Ha! Instead I spend the weekend preparing future postings, trying to get ahead of the daily grind of having meaningful posts.
So why am I spending these hours doing what I never thought I’d be doing? Why don’t I just write, as I saw myself doing when I “transitioned” a few years ago. Because it works! I have seen more traffic at both blogs, and people I don’t follow on Twitter are following me. How they found me, I don’t know or care.
As I have addressed on these pages before, the new reality is that I must market my own materials along with the publisher. When I attend the Southern California Writing Conference in San Diego next month, and meet there with agents and editors one-on-one, I want to be able to say, “I can let 2500 people know instantaneously that I have a book contract. And those 2500 are connected to tens of thousands more people.” So I build my platform, friend by friend, follower by follower.
But the underlying purpose of it all is based in my writing. I’m thinking of buying one of those books on being a weekend novelist, since that seems to be where most of my writing time comes from these days.