Showing posts with label Facebook groups. Show all posts
Showing posts with label Facebook groups. Show all posts

Tuesday, February 6, 2018

Facebook Author Pages


I’ve mentioned in this series of posts that I’ve been attending workshops, reading books, and finding articles about using social media outlets as an author. “Marketing R Us” should be emblazoned on any work about becoming a writer.

Don’t like it? That’s kinda too bad. ‘Cause this is the reality for a professional writer. And that’s you, right? Professional writers do what they must in the craft and business parts of the professional writer’s life.

One aspect that I’m paying more attention to after one such workshop, is my Facebook Author Pages. That’s right. Pages. When you write more than one genre, you need an identity for each, even the as-yet unpublished ones. I subscribe to Christina Katz’s perspective, Get Known Before the Book Deal.

That book was the first book I read on marketing. The year was 2010. She convinced me since I wasn’t known and had no book deals yet. Since then, I’ve published with two traditional, if small, presses and will publish with a third this fall. I’m a believer.

Back to Facebook Author Pages, I didn’t have all four at first. In fact, number four, Caroline Adams Writer, was added this summer. I think by next summer, I may add number five, Olivia Lucas, who writes women’s fiction.

By the way, I’d love it if you’d follow me on all four! Links below. Is that a cheeky ask, or what? Just click on a name to go to the Facebook author page.

So what do they all write, in the order I created the pages, and what do I post for each of them every day? As a side note, the postings I suggest here also work for Twitter! Get a two-fer by posting the same content both places.

Sharon Arthur Moore-Author writes cozy culinary mysteries. Her first book, now unavailable, was MISSION IMPASTABLE. The book will be re-issued from a different publisher as PASTABILITIES this fall. The “Murders with Taste” series is planned as a six-book series with recipes that mostly reflect the titles. A second culinary mystery series (in the planning stages) will be set in Alaska.

She belongs to several affinity groups on FB related to mystery writing and to cooking. On her FB page, she posts recipes, mystery book links, food holidays, and cooking tools and facts. She is also starting a newsletter she is trying to get subscribers for.

Angelica French writes about relationships: romantic, familial, friendship, and business. She is all about communication and empathy. Her first book is an erotic romance (180 degrees from culinary mysteries, thus the need for a pen name. STREETWALKER is a story of trust and redemption.

She belongs to several Facebook affinity groups for romance writers. On Angelica’s FB page, I post links to books I get from other Facebook groups, articles I find online, and links to articles about popular culture.

River Glynn-Author has a bit of an identity crisis. She is, as yet, unpublished, but she’s written a novel with a ghost story and has written a full-length play with a “ghost” in it. She also likes science and science fiction and has some books outlined for topics like the Voynich Document and a future dystopian society. River is also a high fantasy fan and would love to do a fantasy series with paranormal elements.

She belongs to some FB paranormal groups and also follows a lot of them as well as science folks on Twitter.
She posts science events (past and present), weird holidays, links to paranormal, scifi, and fantasy books, links to articles about science facts and paranormal tales.

Caroline Adams Writer is my newest persona. She writes historical fiction and Intrepid Women biographies for middle grade readers. She has an historical fiction romance, LUCINDA, that is as-yet unpublished, though there has been some interest in her work from agents and editors at conferences. She wants to write about a Singuan woman she thinks was one of her previous incarnations. She also has plans for a Viking-settlement historical fiction novel. She is fascinated by many eras in history. Too many? Possibly.  

Caroline belongs to historical fiction affinity groups on FB. I post for her links to historical fiction books, archaeology finds, articles about historical eras, and historical trivia facts.

See, it’s easy to find stuff to post for your FB author page and Twitter. Just keep the focus for your persona.

FACEBOOK: Authors, do you struggle with what content to post on your FB author page or Twitter beyond links to buy your books? Struggle no more with these suggestions that will help. http://bit.ly/2EjWU6b

TWITTER: #Authors sometime struggle with what to post on Facebook and Twitter that isn’t just links to their own books. Try some of these ideas from @Good2Tweat. http://bit.ly/2EjWU6b

Friday, October 5, 2012

Navigating the Social Media Rapids


Boy, it’s been a long time. I kinda burned out keeping up with the social media sites and trying to keep 3 blogs going. I am posting at Romance Righter (www.angelicafrench.blogspot.com) and Parsley, Sage, and Rosemary Time (www.sharonarthurmoore.blogspot.com) on Tuesdays and Thursdays. I’ll be here on Wednesdays and Fridays. Maybe having a regular schedule will help you keep up with my meanderings.

As you know from earlier blog entries, I am trying to figure out the balance of social media and my writing and what role my social media connections can play in promoting my writing. Aren’t you, too?

Have you noticed that when you are submitting to publishers these days, they ask about your web presence and what your marketing plan looks like. Sigh! So, for the latest submission, I updated my list since I had forgotten stuff. More on my presence another time, but my gosh it is an issue to move up on your to-do list.

I know that many authors are addressing the issue of “web presence”. Read the recent Lynne Kennedy mystery newsletter in which she takes it head on (Who's Got Time to Write?
http://lynnekennedymysteries.com/2012/10/02/writing-whos-got-the-time/
  ) and the recent Nancy J. Cohen blog (http://jhthomas.blogspot.com/2012/10/the-writers-view-nancy-j-cohen.html ) in which she describes how she organizes her day.  

In pursuit of the balance issue, I posed a question to my different FB groups: Chick Lit Goddesses, SCWC, LitPow Writers, and Author Tonya Kappes Street Team. Here’s what I asked:

I'm posting this question in all my FB groups: How do you balance the content of your blogs between book promotion and giving value-added content info (e.g., recipes, cooking tips, product reviews on my blog for my culinary mysteries)? What is the percentage you use of content vs. promotion?
 
The responses were interesting, and what a shock, varied. But 80-20 seemed to be the most frequent answer. Unless, as agent Sally van Haitsma pointed out, the FB page is your author page dedicated to that book; then go all out on that page.

So, 20% hyping my books; 80% content for my readers. Okay. I can do that. In fact, I think I am currently providing more than the 80% content. 

We need to add in KLOUT and any other tools that evaluate your impact, because, after all, it makes sense that there is some sort of metric attached to your web presence.  I found this article on line: 

"What does your KLOUT score mean?" http://bit.ly/gtd5AU
“What is considered a good score? Let’s say that you have a Klout score of 32-what does   that mean? According to Megan, a score about 30 shows expertise in social media. Above a 50 is approaching social media thought leader status.”

Will there come a day when we have to provide a Klout (or other measure) when we submit? More later on the balance I am working on. Peace (and go social mediate!).