Okay. I admit it. I’m out of control. I started my fourth
blog. Whaaat???
I hear you saying, “Sharon, you are not a model for other
bloggers on keeping up with the three (whaaat???) blogs you already had. So,
what’s the deal?”
The thing is, I’m insecure. Nobody knows me. Nobody reads my
books. Nobody . . . You got the idea. So how do I combat the insecurities as I
do battle to convince myself I’m a professional writer? Yep. I write more. Not
on my novels, of course. I write tweets for my four accounts, I blog on my four
accounts, I post on my five Facebook pages, and try to periodically update my
website. And ask me to guest post for you, and I’m there.
All of this, okay, sure, I know it . . . all of this is the
illusion of a platform. My attempt to point a dozen fingers at myself so that
people will find me, notice me, read me. But if people don’t see the hands on
which the fingers reside, they never see them pointing.
Ah, the conundrum. No hands with fingers pointing? Then how
do people find you? Hands with fingers pointing, but, still, how do people find you?
Platforms are the stuff of conference sessions, on-line
classes, and dozens of books. All part of your marketing plan, right? I was
pretty green about the jargon of the writing field when I first began to
professionalize my writing. In my first writing conference, I saw a session
about “developing your author platform.”
Platform, I remember wondering? Platform shoes? Train
platform? I was bumfoozled. What in the heck is platform in relation to
writing. It sounds silly now, I know, but I honestly didn’t get it.
At the session, I learned that an author’s platform is
simply about increasing your visibility and name recognition. That’s it. The
corollary being that visibility/name recognition translates to book sales.
Okay. I got it. McDonald’s has huge visibility and name recognition. Starving?
Get a Big Mac.
But are people “starving” for the kind of books I write? And
where Ronald McDonald has maybe a dozen others vying for that burger sale, I am
in a sea with millions of authors, thousands of whom write culinary mysteries.
One fish in a large sea. How would anyone cast a hook my direction?
Supposedly, the theory goes, I become a household name
because I offer substantive content on my Twitter, Facebook, blog, and website
accounts. And because I offer substantive content, I will be “discovered”. Oh,
and I must write great books, too.
Discovery hasn’t happened yet. And I know I’m not the only
author to be wondering what else I can do. So I started another blog. Maybe
this one will be the straw that turned to gold (instead of breaking my back).
Oh,
FYI. Whereas, STREETWALKER is still on Amazon, MISSION IMPASTABLE isn’t available right now while I change publishers.
One more impediment.
Want to read more? Check out this article
Article from Writer Unboxed on Writer Platforms:
http://writerunboxed.com/2012/10/22/building-a-writer-platform-how-much-is-enough/
Please point a finger at me! Tweet or post on Facebook to
get people to read this article. Here’re a couple to copy/paste. Thank you!
Twitter: What #writing
platforms are supposed to do and how much is enough. Read @good2tweat’s post http://bit.ly/2vkbQdx
Facebook:
Authors, do you ever wonder how much is enough for your writing platform? Does
your platform translate to sales? See what Sharon Arthur Moore thinks. http://bit.ly/2vkbQdx
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